Event management / Experiential Marketing

The Challenge

Held for a third consecutive year, the Whiskey Fest Sofia lined up all leading whiskey brands in Sofia Event Center.

The Solution

Organize a memorable event where our client Brown-Foreman introduced the whole family of Jack Daniels’ distillery and single Scotch malts from the Ben Riach Distillery.

The Result

Successful launch of the unique Gentleman’s Sour cocktail and emotional experience for visitors via expressive presentation of the brands. VR tour of the Jack Daniels’ distillery. Presentation of brands both traditional and well-known, as well as innovative and modern.