Event management / Experiential Marketing

The Challenge

Everyone has heart of the white nights far north, but can we really imagine the sun not setting down for 72 days? This is for two and a half months during the summer or the exact time when six-row barley, the key ingredient to Finlandia Vodka, grows. Together with the other essential component – glacial spring water, the barley is distilled into a neutral spirit using a continuous multi-pressure distillation system at a distiller.

The Solution

Three installations at St. Nedelya Plaza marked the entrance to the “birth place” and distillation process of Finlandia Vodka.

The Result

The guests of the event touched the icy water on the Finnish fletchers, distilled their own drinks and got close to experiencing the northern white nights. All this and more accompanied by creative cocktails, beautiful music and uplifting mood.