Event management / Training & Conferences

The Challenge

SONY Digischool is a conceptual event for the press where the latest tech novelties are presented, tested and discussed.

The Solution

Media representatives have seen pretty much everything, therefore triggering their interest and impressing them would be considered a challenge for anyone. Designing engaging conceptual events for the press has been SMART’s sweet challenge each year.

The Result

Flying small planes and taking photos from up-high generated unforgettable emotions and picked the curiosity of the participants, while creating the necessary conditions for trying out the products.