Event management / Experiential Marketing

The Challenge

Set up of a temporary commercial pop-up outlet with cash register, sales team, POS terminal, labeling and everything required by the Bulgarian law to the sampling of perfectly chilled Coca-Cola.

The Solution

Organizing the receipt of 3 TIR trucks, each pulling along 2 metal containers is not a big deal. The actual challenge is to obtain the permission to position these containers on pedestrian zones in Sofia, Plovdiv and Burgas with the help of a huge crane, able to lift 20 tons.

The Result

Managed and executed the project in its entirety – from the smooth functionality of the temporary commercial outlet to the execution of the activity mechanism for traffic and purchase, digital mechanics, personalizing bottles, etc.