Triumph launches Magic Wire bra with Twitter search for women’s niggles
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations. Everything from matching your socks to wearing a sports bra irritates the modern women.
“The objective of the campaign was not only to drive awareness of the Magic Wire, but to drive engagement and create authentic conversations with our audience tapping into a wider insight”, Anu Menon, the head of marketing UK at Triumph, was quoted.
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