Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Massive Milk Crate Cow Bar Pops Up In Sydney

Australia’s number one dairy company Devondale has resorted to a guerilla marketing campaign to increase brand awareness in Sydney. They created Matilda – a giant cow, made up of 325 milk crates.

Setting up a popup milk bar at the base of the cow, they sampled passers by on their way to work in the morning rush hour.

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