Category Archives: New Ideas

Give a friend a Bud via Facebook

Ever wanted to buy your friend, who is on the other side of the country, a beer? Well, Bud gives you the chance to do so in its new digital experiential marketing campaign. Share a “beer with a bud” on Facebook and he can claim it at one of 500 restaurants and pubs around the […]

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Coca-Cola and Les Twins bet on the boogie with dance film

Coca-cola has yet again put emphasiz on movement and dances in it’s latest flashmob-type real-life multi-brand experience, which included popular French dance duo Les Twins. Using Ubisoft’s “Just Dance” console game to get people dancing under the encouragement of the dancing twins, Coke reinstated their idea to get people moving. Read the full article here!

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How Brands Are Winning With Vine Videos: 10 Examples

The social media sharing platform Vine is gaining more and more popularity among Twitter users around the world. Marketers have turned their attention to the 6-second shor videos to get their brands’ messages accross to users. The visual content stands out from the mainly-text-driven twitterfeed and gains much more social interactions. Some of the biggest […]

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Walkers uses Twitter-powered bus stop sampling

A Twitter-powered bus stop campaign was the focal point for Walkers in the home stretch of their Do Us A Flavour competition. In the search for a new flavour for their crisps, the brand wanted to sample people with the tastes of the finalists in the competition and did so in an innovative way. Send a […]

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ZEO delivers six-packs to doorsteps

Adult soft drinks brand ZEO undertook an innovative approach to doing its at-home sampling campaign. In collaboration with UK supermarket giants Tesco, the brand gave away free six-packs of their products to customers who had expressed their desire to sample the brand’s different flavours. The results were more than satisfactory – an increase in sales […]

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Agencies need to be more creative about creativity

Tim Leake from advertising agency RPA, based in California, gives some valuable insights on how to be creative and not just when it comes to new ideas. Creativity in all aspects of an agency’s work is vital for its future success. Everything from internal communication to agency-client relationships has to bare the mark of creativity […]

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