Category Archives: Marketing

Marketing Trends Experts Want You to Avoid

Not every trick to boost visibility and engagement can stay in favor forever. This is why experts tend to gather around the opinion that you shouldn’t use something just because everybody is doing it but, but rather think over the possibilities before engaging in such an endeavor. Be understanding when mistakes happen, deliver what you […]

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Top 6 Holiday Retail & Consumer Trends

The holiday shopping season is always the most hectic period for marketers and their brands across the world. There are a number of things to consider when planning your holiday promotional activities. Price matching, showrooming and E-commerce are just some of a whole raft of things that a smart marketer should consider before making his […]

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The Top 10 Ways to Keep Your B2B Customers Satisfied

Marketers are constantly in the pursuit of happiness. However, even though the basics to achieving this are common sense, it is not as easy to achieve it as many think. Lynn Tsoflias, VP of customer success at small business CRM provider Insightly, gives her insights on how the frowns of the B2B clients can be turned upside […]

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Are B2B and B2C Marketing Really All That Different?

Is there any actual difference between B2B and B2C communication? Is the language used in the two channels actually that different from one another? Lesley Bielby, chief strategy officer of agency DiMassimo Goldstein, considers that B2B and B2C marketers can learn from each other’s approaches to improve their marketing performance. Read the full article here!

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Sephora Heads to Australia with a Smart Marketing Strategy

Cosmetics giants from Sephora are heading Down Under to Australia in the end of 2014. Sephora’s growth strategy includes launching new brands every month in the first year, introducing an ­Australian-based loyalty program and matching US prices, rather than local prices, for brands new to the Australian market; a move that could force other brands to […]

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In the Age of Social, Marketing Belongs to the Masses

What brings these line-of-business executives together? The answer is customer experience. But as most marketers know, great customer experiences don’t just happen on their own. Executives across the organization need to help craft and deliver value for customers throughout the entire buying experience. Geoff Galat gives some interesting insights on how executives need to team up to […]

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