About Us

We are…

Smart Communications. We are the fastest growing marketing agency in Bulgaria over the past 10 years, specializing in the field of promotional marketing. We beleive that smartly developed campaigns can achieve genuine measurable results. We have an important Mission. It is to be your reliable and trusted partner and accompany you along the road to achieving better reulsts. By doing so, we can help You and Your business achieve great success.

We posses…


Expert knowledge, gained by working for and with big international companies, combined with great expertise in the field. These are the factors that we can attribute our flexibility, competence and dexterity to. By combining Your capabilities with our qualities, we can become the perfect match that will help promote Your business.

Creative ideas. We believe that being creative is the most important part of any campaign, as this opens up new horizons for any business. This is what’s really important to us- to be able to live up to Your expectations, surpass them and create an unique promotional campaign especially for You.

Skills to cooperate. This allows us to create innovative promotional campaigns, tailored to Your needs.

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We work…

… for Your brand and have a great responsibility towards it. The power and potential of our campaigns rely mainly on our ability to see things through Your eyes- our clients’ eyes. That way we can match the needs and expectations of the audience we want to address.

We don’t rely on stereotypes and clichés. We work tirelessly to provide the most relative and unique solutions which correspond to Your needs. That way, together we can tackle the challenges we might come across with the highest level of efficiency.

We want to find the most cost-efficient way to carry out Your campaign. Our experience allows us to create successful campaigns which are tailored to the Bulgarian market. All this leads to quality promotional campaigns which provide great ROI and allow you to optimize your expenditures.

We are proud of our long-standing relationships with our clients. We believe that cooperating with You- our clients will bring success to our campaigns. By combining our passion, creativity and experience with your needs and goals, we are able to create by far the most lucrative promotional campaigns.

We have…

Highly-qualified specialists in the field of marketing and sales. Our team posses irreplaceable skills to identify and assess the potential audiences You want to address.

Over 3000 trained and motivated promoters in 20 different cities. They are especially selected according to Your brand’s need and desires. Their high level of expertise and great communications skills make them Your most trusted ally in building a positive brand image.

A creative team which is able to create unique, stylish and memorable designs for your promotional activities. Their creative ideas, fast work and perfect delivery are the cornerstones of a perfect presentation of Your brand.

Personal logistics which guarantee that we will be able to tailor to Your every need. We are able to offer maximum flexibility, fast, precise and effective solutions and strategies which will lead to a perfect execution of Your campaign.

Managing Staff

General Manager

General Manager

Dimitar Radev

15 години опит в маркетинга, голяма част от които в сферата на бързооборотните стоки.  Богат опит на ръководни позиции в  British American Tobacco – Bulgaria и Нестле – България.

Managing Director


Rada Ilieva

Rada has more than 12 years of experience in the field of marketing, 9 of which at managing roles. Before becoming a part of the Smart Communications team, Rada was marketing manager for Europe’s largest household appliences maker- Indesit. She is in charge of the Bulgarian, Serbian and Macedonian markets. Furthermore, Rada has experience in project management developed during her time working at Sofia Land.