Monthly Archives: October 2014

Give a friend a Bud via Facebook

Ever wanted to buy your friend, who is on the other side of the country, a beer? Well, Bud gives you the chance to do so in its new digital experiential marketing campaign. Share a “beer with a bud” on Facebook and he can claim it at one of 500 restaurants and pubs around the […]

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Massive Milk Crate Cow Bar Pops Up In Sydney

Australia’s number one dairy company Devondale has resorted to a guerilla marketing campaign to increase brand awareness in Sydney. They created Matilda – a giant cow, made up of 325 milk crates. Setting up a popup milk bar at the base of the cow, they sampled passers by on their way to work in the […]

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Coca-Cola and Les Twins bet on the boogie with dance film

Coca-cola has yet again put emphasiz on movement and dances in it’s latest flashmob-type real-life multi-brand experience, which included popular French dance duo Les Twins. Using Ubisoft’s “Just Dance” console game to get people dancing under the encouragement of the dancing twins, Coke reinstated their idea to get people moving. Read the full article here!

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Sampling in a digital world

Sampling activity has gone a lot further than promo girls handing out mini deodorants at train stations. This is where Affinity Sampling comes into play. Don’t know what Affinity Sampling is? It’s a relatively uncomplicated but very effective process, in which you combine your sampling with a “carrier brand”. Read the full article here!

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Marketing Trends Experts Want You to Avoid

Not every trick to boost visibility and engagement can stay in favor forever. This is why experts tend to gather around the opinion that you shouldn’t use something just because everybody is doing it but, but rather think over the possibilities before engaging in such an endeavor. Be understanding when mistakes happen, deliver what you […]

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