Soft drink giants Coca-Cola have recorded their first growth of sales in the last 10 years thanks to their Share a Coke campaign, according to The Wall Street Journal. Coke’s personalized cans with names on them hit the markets in the USA for the first time this summer and received a warm welcome from consumers. […]

The social media sharing platform Vine is gaining more and more popularity among Twitter users around the world. Marketers have turned their attention to the 6-second shor videos to get their brands’ messages accross to users. The visual content stands out from the mainly-text-driven twitterfeed and gains much more social interactions. Some of the biggest […]

“The ‘effortless’ part of the experience is missing today,” says George Skaff, CMO at engagement solutions provider TouchCommerce. According to him, for marketeres it is vital to make it as easy as possible for the consumers of their brand to be able to make a purchase while still having a pleasant experience. Read the full […]

A Twitter-powered bus stop campaign was the focal point for Walkers in the home stretch of their Do Us A Flavour competition. In the search for a new flavour for their crisps, the brand wanted to sample people with the tastes of the finalists in the competition and did so in an innovative way. Send a […]

Adult soft drinks brand ZEO undertook an innovative approach to doing its at-home sampling campaign. In collaboration with UK supermarket giants Tesco, the brand gave away free six-packs of their products to customers who had expressed their desire to sample the brand’s different flavours. The results were more than satisfactory – an increase in sales […]

The holiday shopping season is always the most hectic period for marketers and their brands across the world. There are a number of things to consider when planning your holiday promotional activities. Price matching, showrooming and E-commerce are just some of a whole raft of things that a smart marketer should consider before making his […]

Marketers are constantly in the pursuit of happiness. However, even though the basics to achieving this are common sense, it is not as easy to achieve it as many think. Lynn Tsoflias, VP of customer success at small business CRM provider Insightly, gives her insights on how the frowns of the B2B clients can be turned upside […]

Mexican food chain Chipotle took their marketing to a whole new level this August in the United Kingdom. In an ambitious campaign, the company aimed at giving away 14 000 free burritos to Londoners only with the use of social media – Facebook, Twitter and Instagram. By creating websites with promo vauchers which lasted only […]

Tim Leake from advertising agency RPA, based in California, gives some valuable insights on how to be creative and not just when it comes to new ideas. Creativity in all aspects of an agency’s work is vital for its future success. Everything from internal communication to agency-client relationships has to bare the mark of creativity […]