Monthly Archives: August 2014

Brothers Cider runs ‘Taste of Somerset’ tractor tour

Brothers Cider, the Somerset-based independent cider maker, chose an interesting way to conduct its summer experiential marketing campaign. A tractor tour called “The Taste of Somerset” took to some of the largest cities in the United Kingdom and included a full-size Brothers-branded tractor is accompanied by four ‘model’ brothers who represent the founding brothers of the […]

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Danone and TfL give evian to London commuters

Transport for London (TfL) and Danone Waters UK & Ireland Ltd are handing out free bottles of evian water to travellers at some of the busiest stations on the London Underground network this summer. Why? To raise awareness among commuters on how they can help prevent delays and improve the environment for themselves and fellow travellers […]

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Gotcha! Opportunity Marketing Done Very Well

I can’t remember ever seeing a crucial public service message done so perfectly. The PSA from Volkswagen in the Hong Kong movie theatre shows a whole new line of marketing done brilliantly by the automobile giants. This kind of marketing needs a new name. I’m almost tempted to think of it as a variation of […]

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Are B2B and B2C Marketing Really All That Different?

Is there any actual difference between B2B and B2C communication? Is the language used in the two channels actually that different from one another? Lesley Bielby, chief strategy officer of agency DiMassimo Goldstein, considers that B2B and B2C marketers can learn from each other’s approaches to improve their marketing performance. Read the full article here!

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The Story Behind Those Sexy Chinese Peach Butts

Lingerie-wearing peaches were the main talking point in social media a couple of weeks ago, when Chinese fruit seller Yao Xiaoyang came up with a blitz marketing trick dedicated to Chinese Valentine’s Day. In cooperation with lingerie company IDFIX, he made his peaches the gift to give to your significant other for the romantic holiday in […]

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