Monthly Archives: July 2014

Sephora Heads to Australia with a Smart Marketing Strategy

Cosmetics giants from Sephora are heading Down Under to Australia in the end of 2014. Sephora’s growth strategy includes launching new brands every month in the first year, introducing an ­Australian-based loyalty program and matching US prices, rather than local prices, for brands new to the Australian market; a move that could force other brands to […]

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How to Reduce the Danger of Risky Creative

After the Cannes 2014 Golden Lion awards, advertisers are yet again pushed to the limit of their creative. After being exposed to the world’s best creative ideas, they are now required to come up with new, even better ideas, to be on top. However, they need to not go over the edge by relying on […]

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In the Age of Social, Marketing Belongs to the Masses

What brings these line-of-business executives together? The answer is customer experience. But as most marketers know, great customer experiences don’t just happen on their own. Executives across the organization need to help craft and deliver value for customers throughout the entire buying experience. Geoff Galat gives some interesting insights on how executives need to team up to […]

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The First Step To Getting Your Sales Back on Track

When targets and quotas aren’t being met, it’s often hard for sales to know what to do next. However, they have to stay focused and not grab onto the next new thing that is offered to them, in order to save their campaign. Just like getting into shape, transforming the fortunes of your sales organization depends […]

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Scholl launches pop-up pedicure beach with Abbey Clancy at Westfield

Foot-care products giants Scholl chose an interesting new approach to celebrating summer with their Scholl Velvet Smooth series by enlisting Abby Clancy. In an exclusive pop-up experiential campaign, taking place between 18th and the 20th of July, the brand will build a special Scholl Express Pedi Beach in Westfield White City, London. Read the full article about their […]

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Three steps to succesful experiential

What do you have to do for your brand in order to create the perfect experiential marketing campaign? Do you have to realy solely on BTL activities, where do you publish content, how do you integrate your campaign in the digital channels? Damian Clarke from promo-marketing agency Undercurrent gives a few tips about how to […]

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