Monthly Archives: June 2014

The One Marketing Tool You Can’t Afford to Ignore

What is the one marketing tool that you can’t afford to leave out when creating your campaign? You need to find something unique about your business to stand out from the competition. Joy Gendusa of PostcardMania gives some insight on how to create your own unique selling proposition, that will set you apart from your competitors. Everything […]

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B-to-B Needs More Humor: Cisco Marketing Manager

How employing an ex-comedian as your senior marketing manager for Social Media can help your business? Well, Cisco has tried and has succeeded by appointing Tim Washer, a former actor and comedy writer, to take charge of their Social Media. The company has taken a new course in integrating humor and fun in their communication. […]

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4 ways to win new business

What is the key to winning new businesses when doing a pitch? How to get the client to choose your strategy over your competitors’? The short answer is “Do your research” but what exactly does proper research mean? Jonathan Pirc from Lab42 gives a simple 4-step guide to how to do your research before compiling […]

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5 Ways to Create Content That Makes People Care

Everyone knows that creating quality content is the key to a succesfull Social Media campaign. But how to create content that is both informative, interesting and engaging for the audience? How to tailor that content for the different Social Media platforms that your business uses? Tulani Elisa gives some interesting insight for the Huffington Post […]

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Share a Coke is back

Shara a Coke is back! The prolific personalized campaign by Coca-Cola, bringing the brand closer to its fans, will be hitting the markets for a second year in a roll. The new promo video for their campaign includes Bobby – the cute little dog, who can’t find a can or bottle of Coke with his […]

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Yazoo launches mobile sampling campaign

Yazoo Milk Drink showed its competitors how they can combine digital na traditional marketing channels to achieve maximum results for their campaign. Using key out-of-home locations around London and a special mobile vouchering mechanic, the company managed to get their audience to come into the local shop and try their products. Their idea, executed with […]

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