Monthly Archives: May 2014

You talkin’ to me?

A lot of mothers seem to feel neglected by marketers, who perceive them only as parents, rather than women. This is what women survayed at Mumstock – the marketing-to-mums conference said. Similar irritation with marketing stereotypes, this time among the over-50s, was revealed at MediaCom’s High50 conference. Women over 50 say that they feel more alive and […]

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